Meet the Wysidio Team: Sarah Karney
Each week, we’re going to introduce you to a member of the Wysidio team to learn a bit more about our expertise and why we love working with and for music industry professionals.
Sarah Karney is Wysidio’s Marketing Director, based in Austin, Texas. Sarah oversees the big picture of Wysidio’s marketing strategy and content creation, in addition to providing marketing consultation for artists, fueled by her accumulated experience in digital marketing, social media, writing, event production and artist development. She got her start in music as a DJ for a college radio station while studying journalism at the University of Missouri, and moved to Los Angeles shortly after graduation to pursue multiple gigs in artist development and writing.
Her work has been published for NBC LA, Bandcamp, Mxdwn, The Culture Trip and Forbes, a nod to her ability to cover a wide range of topics and styles, and her understanding of how content can be leveraged as a powerful sales tool. Sarah has worked hands-on in a variety of roles including marketing, media, sponsorship acquisition and vending at Austin City Limits Festival, Fun Fun Fun Fest, UTOPiAfest and SXSW, giving her a unique perspective into how the various pieces of producing a successful event fit together. Her passion lies in helping artists find their unique brand and voice, and bridging the gap between creative and data for artists, brands and events alike.